Top 10 Digital Marketing Trends In India - 2021

Digital marketing predictions for 2021 are likely to include new strategies towards marketing during a crisis, social media and email marketing trends, artificial intelligence use, and better ways to approach customer service. Below, we’ll cover 9 of the hottest digital marketing trends of 2021, to give you a head-start over your competition. Take these marketing trends to heart and consider them when outlining your own digital marketing. 

1. Social Media engagement

Social media platforms have been boon for digital marketing. Digital marketing agency use social media to engage to new customers and new users to increase the online reach of the brand. Social media platforms like Facebook, Instagram, Twitter, Linked-in, and Pinterest are the new ways to engage with new customers. These social media platforms provide huge boost in marketing the brand and helps in increase the brand value and image. Fruitful results can be obtained with social media marketing and social media optimization.                                                           

2.Chat bots    

Chatbots are great for brands website to engage the customer and keep their presence on the website for longer duration. Chatbots not only helps in engaging the customer but helps the brand to show customer the services and products they offer. Chatbots are responsible for 85% of customer services in 2020 and it is likely to increase in 2021 due to introduction of artificial intelligence in the Chatbots. Chatbots are responsible to quick response to customer so that helps in satisfying the customer’s website experience. Many customers like to interact with Chatbots as they are pretty responsible and answers the queries with accurate answer.

3. Video Marketing

In the current era, video marketing is not only limited to YouTube but has increased to other platforms as well. Instagram reels, Facebook video, and linked-in helps the brand to put out video on the platforms and let people view it which are a great Digital Marketing Trend in 2021. Every of these platforms have great user base and people like watching video rather than reading long articles and copywriting one liners. YouTube video marketing is also a key player when it comes to video marketing. Hence video marketing is one of the essential digital marketing trends in 2021 that every digital marketing agency should take into account.

4. Influencers Marketing

Influencer marketing includes key leaders to give word-of-mouth about brand and their services to the users. Users tend to trust the leaders in their sphere, and hence influencer marketing can really become handy when it comes to marketing the brand and improve its image. 63% customers trust influencer and their words more than what brands say for itself. Also, 58% of users have brought new products in previous past months due to the word-of-mouth from influencer. YouTube personalities can have great effect on niche  based audience and word can spread fast about the brand with these strategies.

5. Google Listing and Local SEO 

Google is the top search engine around the globe. Everyday billion of people access Google’s search engine to get desired results right in one click. Hence Google listing is one of the best ways to promote client’s brand and increase the customers. Google provide various services of which one is local SEO. By doing local SEO and Google listing, the business can tell the customers what it proffers and how it can help in making their life easier. Google provide these packages at various prices in order to ensure every brand from small to big can use its services and get better results.

 6. Micro-blogging

Micro-blogging platforms are getting popular in the world of digital marketing. Micro-blogging includes writing a social media post in 140 characters and promote the post on all platforms. Twitter is the most famous micro-blogging platform. Other micro-blogging platforms include Tumblr, Pinterest, Instagram, and Facebook. These platforms are the best platforms for promoting the brand and products through micro-blogging. There are other platforms but most digital marketers use these platforms with copywriting content to help the post reach more and more users to increase customer base.

 

7.Visual Search

Visual Search is one of the most popular trends in digital marketing. It is fast gathering momentum as one of the favourite elements of Millennial’s. Visual search is a machine learning software. It is slated to be one of the top trends in 2021 and will remain prominent in the coming years. Visual Search entails the scanning of the surroundings and environment of a particular image. You show relevant information aligning to the scanned area in the pic. This is done by analysing consumer demand. Google and Pinterest use visual search tools to search to provide a useful data.

 

8.Voice search

This is a very popular trend all over the world and will only grow in popularity and usage in 2021. Voice search is the practice of inquiring about products and services through voice search software. It is an advanced artificial intelligence technology that aims to connect various devices and sync our behaviour patterns for a more targeted dissemination of content. Com score says that by 2021, half of the online searches (50%) will be facilitated by voice search. Voice search is so popular because it saves time, energy, and effort. It allows you to multitask.  From the marketer’s point of view, it is a relatively economical way of disseminating information if one considers the huge ROI arising from it. Voice search Optimization will gain prominence in 2021 with marketers making more effort to further perfect the voice search system. We are quite familiar with voice search programs today like Google Assistant, Alexa, Siri. A voice search should foster great camaraderie between business and clients and provide relevant information to build trust.

 

9.Push Notifications       

 Push notifications are a great innovation in digital marketing that is quite popular with the youth today. This trend will follow in 2021 and marketers need to leverage the benefits of push notifications to disseminate better and focused content. Push notification ensures that we communicate with our target group in a more precise powerful way. They also help to retain customers through information that is inspiring and educational. Push notifications of a higher open rate than email and can help retain customer loyalty better. After studies, they have an astounding opening rate of 90% which is 50% higher than that of emails. 70% of people feel push notifications are relevant and important. The figures are proof of how very effective push notifications are for the overall digital marketing endeavour. It will continue to remain one of the main trends for businesses to send information to their users.

 

10. Personalized Email 

As digital led brands invest in data to get a better understanding of the customer/audience patterns to emerge and the more this purchase cycle gets fed into smart algorithms and prediction models, emails will be super customized and personalized going forward. The data the companies and brands will have for the customers is going to so accurate that a wring communication sent or a bad experience is something that won’t be accepted.  Emails can be specific to something specific, such as a user browsing a particular product, and then follow up with a promotional price or demo video in a personalized email, this can be very effective. Email is often the final trigger to motivate an action, especially when combined with your remarketing techniques. That leads us to one of the most exciting digital marketing trends in recent times.